Foundation... Why Wear It?

Good question... My mother never wears foundation because she doesn't wear that much makeup. The last time she tried it? I don't know. Maybe in college. She's missing out on one of the best beauty products available, though.

Have you ever heard the story of the two barns? One was well taken care of... it was washed regularly and the wood was given a fresh coat of paint at regular intervals. The other was not. It was washed regularly, but the owners wanted to leave the natural wood exposed to see the beauty of it. Over time, the elements began to do their thing. Several years later the barn that received fresh coats of paint still looked beautiful and the wood was still strong. The barn that had never been painted was beginning to become structurally unsound, leaning to one side. The wood was gray, rotting, warped, and splintering. It was no longer beautiful.

Our faces are very similar to these barns. If you "paint" your face with foundation, it protects your skin from the elements and from the pollution that is in the air. Even if you live in a very rural area, there are still things in the air that can damage your skin and make it look older and rougher than it is.

I love our Mary Kay foundations, because they protect well, don't clog pores, and don't feel like paint. We have several options to choose from in several shades, and they're "smart" foundations. They soak in a little bit and match your skin.

Our newest (and my favorite) foundation is the mineral powder foundation. This does everything that our liquid, cream, creme-to-powder and pressed powder foundations do, but it's minerals, which actually enhance the natural beauty of your skin, even out skin tone and cover imperfections. It feels so good going on, and it lasts the same amount of time that the other foundations do.

A friend of mine (and one of my customers) told me about the first time she wore the mineral foundation to work. Everyone kept asking her what she did differently. She couldn't figure out what they were talking about at first. She received compliment after compliment and it made her day. After a meeting with an important client, her boss called her into his office and thanked her for her new look, because the client was very impressed with the caliber of people working at the company. New look?? She was wearing the same skirt, the same blouse, the same jacket, even the same shoes. Her hair hadn't changed. The only thing she had done differently was changed from the liquid foundation to the mineral powder foundation. She called me and told me that not including her boss or the client, she received 39 compliments that day. She was very impressed and very excited!

So to sum it all up: You shouldn't think of foundation as makeup. Think of it as the last step in your skin care regimen. The critical protection step that your skin needs to stay safe from the elements, dirt, and pollution in the air. (Not to mention the oils on your hands, food particles, etc.) It will keep your skin soft and supple, since it locks in the moisture from your moisturizer, and it covers up your imperfections and evens out your skin tone. Pretty important stuff, if you ask me.